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Rolex: The Definition of a Tool Watch
In this day of electronics where keeping track of time is a matter of looking at your phone, microwave, computer, television, or radio, the notion of a “tool watch” has slipped by the wayside. Long have the days past whereby Noon – Greenwich Mean Time was signified by a ball dropping from a Greenwich observatory […]
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Take your Rolex to someone who knows Rolex
Dr. Jim Norman driver on the Napleton Racing team driving #16 Porsche Cayman and winner of GX class 24 Hours of Daytona a few weekends ago (January 27th), relayed a story of his race prize, a stainless Rolex Daytona being fitted at his local jewelers. Winners of the Rolex 24 Hours of Daytona are customarily […]
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Rolex Promotional Items and Other Schwag
When it comes to promotional items, the watch industry does a pretty terrible of it. Unlike the automotive or computer industry, obtaining promotional items other than catalogs in the watch world is a never ending treasure hunt. People who attend the Basel watch trade show sometimes leave with watch branded schwag, but watch companies are […]
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Setting and winding a Rolex
For first time Rolex owners, many are surprised at the simplicity of setting a mechanical watch. Unlike setting a battery powered digital watch looking for flashing numbers and specific buttons to push, setting a Rolex requires a simple turning of the crown until the hands reach the desired AM or PM time such that the […]
