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Take your Rolex to someone who knows Rolex
Dr. Jim Norman driver on the Napleton Racing team driving #16 Porsche Cayman and winner of GX class 24 Hours of Daytona a few weekends ago (January 27th), relayed a story of his race prize, a stainless Rolex Daytona being fitted at his local jewelers. Winners of the Rolex 24 Hours of Daytona are customarily […]
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Rolex Promotional Items and Other Schwag
When it comes to promotional items, the watch industry does a pretty terrible of it. Unlike the automotive or computer industry, obtaining promotional items other than catalogs in the watch world is a never ending treasure hunt. People who attend the Basel watch trade show sometimes leave with watch branded schwag, but watch companies are […]
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Setting and winding a Rolex
For first time Rolex owners, many are surprised at the simplicity of setting a mechanical watch. Unlike setting a battery powered digital watch looking for flashing numbers and specific buttons to push, setting a Rolex requires a simple turning of the crown until the hands reach the desired AM or PM time such that the […]
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Why Rolex has a helium escape valve on its Deep Sea’s
The Rolex Sea Dweller and the newer Deep Sea (DSSD) sport helium escape valves on the side of the watch. The helium escape valve maintains the watch’s internal pressure at equilibrium with outside pressure by allowing helium to escape the watch. One might ask why would helium ever enter a watch, but for professional divers […]
