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Imagine a world without Rolex (and Patrick Heiniger)
Last week Patrick Heiniger, former Director of Rolex died at age 62. Heiniger led Rolex from 1992 to 2008 who ran the company after his father, André Heiniger who had succeeded Rolex founder Hans Wilsdorf in 1963. Heiniger embodied the Rolex philosophy of excellence and hard work. Heiniger oversaw the transition of an inhouse movement […]
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Apple & Rolex, not a bad pair of companies
Although it seems that Rolex does not look for mainstream attention, the luxury watchmaker tops the annual superbrands survey, where it remains on top of the U.K. consumer favorites list for the second year running, topping ever present Apple and Microsoft, and U.K. megabrand Rolls-Royce. Superbrands published two surveys; one listing Consumer Superbrands and the […]
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Magnetism, and not the animal kind: Rolex Milgauss
The 1950’s was a watershed decade for Rolex with the introduction of the Submariner and GMT that helped define the notion of the “tool watch.” One model in this category is the Rolex Milgauss. The Milgauss is a commonly overlooked watch in the Rolex collection because it looks like a dress DateJust, but is designed […]
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The (new) Classic Submariner 114060
After years of uncertainty on the classic no-date Submariner, Rolex revitalized the model and updated it the refinements found on other Rolex watches. While other Rolex watches were updated with case upgrades, bracelet and dial upgrades, the classic Rolex Submariner 14060 kept the traditional “tuna can” clasp, hollow bracelet links, and pierced lugs. For years, […]
