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Blog posts from Ed Estlow
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Baselworld – the Year of Evolution, Not Revolution…
…and yet the Internet’s head explodes. Go figure. And there was the smartwatch revolution instigated by Apple, with Breitling, Frederick Constant, and others launching their own connected watches. (Hint: Breitling nailed it) New movements debuted too, with Tudor (watch this space for a briefing, coming soon) and Rolex leading the way. Even the Governator got […]
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Baselworld Social Media Buzz – Take 2
Last Thursday I wrote about the press day sensation that caused a major storm in social media – the Patek Philippe reference 5524G, the Calatrava Travel Time. This time, Omega caused the stir and the target – in the minds of the social media mavens – was none other than our own Rolex Datejust. The […]
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THE Social Media Buzz of Baselworld
Wow! Baselworld press day wasn’t even over. The public hadn’t yet been admitted to the hallowed halls. That wouldn’t happen for another day. And yet, social media was already vibrating with talk of the surprise new reference from Patek Philippe. In case you’re both a watch geek AND have been living under a rock – […]
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Rolex Throws One To The Geeks
Press Day at Baselworld and elsewhere here on the blog, my colleague Dave Kaiten is rubbing my nose in the fact that he’s there and I’m not. Meanwhile, over at the Rolex booth… Calibre 3255 just landed. Rolex is touting the new movement as the first of a new generation. Twice the precision of an […]
