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What do Oysters have to do with Rolex?
Rolex was the first company to serially produce a watch that was impervious to day-to-day dust and water. Rolex was able to achieve this feat by patenting a caseback that screwed into the case, a crown that screwed into the case, and a bezel that screwed the then acrylic crystal onto the case. Prior this […]
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Carry Your Rolex?
Believe it or not, every Rolex is not necessarily worn. Although Rolexes are designed to withstand the rigors that come with adventure, exploration, or the theater, not everyone wears their Rolex because they wear a watch that if it does get scratched, it is not a big loss. Just like how people have beater cars, […]
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What if Rolex Was Not Around?
One of the interesting questions posed in a forum recently asked “what watch would you get if there was not Rolex.” There were various responses that discussed the benefits of other watch brands and what other wrist watch aficionados would wear, but the responses missed the bigger question, “What if Rolex was not in existence?” […]
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What is the Seductiveness of Adventure Watches?
Rolex’s partnership with National Geographic and traveling to the bottom of the Mariana Trench makes for an epic adventure story complete with its own movie director. Last week, Rolex and National Geographic made public their latest adventure diving to the bottom of the Mariana Trench. The last attempt in 1960 also had Rolex involvement with […]
