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Rolex’s Secret Watches
There are no more than a tiny handful of brands whose names have gone beyond what they physically produce and have crossed over into metaphor. Rolls Royce is one; now less a carmaker than they are a symbol of perfectionism, their name gets coopted by legions of others when it comes to describing the best […]
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The Best Rolex Watches That Don’t Exist (Yet!)
Imagine you were suddenly put in charge of Rolex SA. You get free rein over the company’s gargantuan resources and can bend them to your every whim. You can create any new model you like, and you can do whatever you want to the pieces that already exist. What do you do? Dream Watches It […]
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Rolex Developments, Introductions, and Innovations in the 2000s
After the quieter decade that was the 1990s, Rolex unleashed a slew of developments, introductions, and innovations in the 2000s. This was the decade that the company unveiled new materials like Cerachrom (Rolex’s proprietary ceramic alloy), Everose gold (Rolex’s proprietary rose gold alloy), and the blue Parachrom hairspring (Rolex’s proprietary hairspring used in its movements […]
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The Top 10 Rolex Day-Date Dials
The Day-Date has been Rolex’s most aspirational model since its introduction in 1956. One-upping the revolutionary Datejust by adding a second calendar complication, it was the first watch ever made to display the day of the week spelled out in full. Unashamedly elitist, it has never been crafted in anything other than the finest precious […]
